Lead ads look just like regular Facebook ads but when people click, they’ll see a form that’s pre-filled with info they’ve already shared on Facebook – like their name, phone number, or email address. In addition to requesting user information, you can also add custom questions to learn more about people and use it to follow up with them. Businesses like yours are using lead ads in a variety of ways to get new customers and grow their business.
1. Collect email sign-ups
Lead ads can help you get more subscribers to your newsletters and email marketing. That way you can stay in touch by providing updates on new products or services, announcing upcoming promotions, or sharing other details about your business. See how The Skimm used lead ads to attract new subscribers for its daily newsletter.
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Email
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Gender
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How often do you want to hear from us?
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What types of emails would you like to receive?
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Sign up
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Subscribe
2. Manage inquiry forms
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Full name
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Email
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Phone number
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Company name
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Zip code
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What’s your desired field of study?
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When was your enrollment date?
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Learn More
3. Offer deals or promotions
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Email
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Zip code
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Gender
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What would you like to receive coupons for? Select all categories that apply.
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Get Quote
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Learn More
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Sign Up