Step 1: Identify your business goal

Determine why you want to run an ad and understand what impact you want it to have on your business. Here are two goals you could choose from.
1. Bring people into your business with a hook
A direct response ad gives people a reason to stop and shop. Pair effective copy with a compelling visual to let people know about a sale, new products, or a seasonal event.
2. Drive people to your landing page with attractive product images
Give people a compelling reason to click on your ad to drive them to your website and help increase product sales. Ensure that after they click, their path to completing the purchase is easy and hassle-free.

Step 2: Consider the audience you want to reach

Think about your customers and what interests them before writing text and selecting images for your ad.

1. Choose creative that reflects your audience’s needs
Highlight how your products and services address your audience’s needs, such as a desire for new handbags. If you have multiple audiences, consider using different creative variations to address each audience’s unique needs.

2. Engage your audience with a message
Once you have people’s attention, share a unique message, such as a quote from a satisfied customer. This is your chance to differentiate yourself from competitors in a way that helps people remember your business.

3. Maintain brand trust with your audience
Your ad creative should be consistent with your brand message. Trying to capture attention with an image that’s eye-catching but irrelevant to your business, such as a cute dog next to your product, could get people to engage with your ad now. However, in the long run, your audience could lose trust in your brand and stop taking the actions you need to grow your business.
When you want to stand out from the competition and connect with people, do it in a way that truly reflects your business identity.

Jesse Erickson

About the author

🔥.  I have an intense passion for helping businesses improve how they market, sell and fulfill their products and services.    My goal with every business I work with is to build predictable revenue each month so that they can focus on what they do best = serve their customers!