Over 90% of retail sales in the US happen in stores, but people are increasingly researching products and business locations on their mobile phones.

Facebook’s Proximity Ads bridge the gap between the online and offline worlds, helping businesses achieve their end objective of driving customers into a brick and mortar store.

Proximity Ads works well for businesses in retail, grocery as well as restaurants and auto dealerships.

Location Based Relevance at Scale

The versatile geo-targeting offered with the Proxmity Ads allow you to set boundaries automatically based on population density and desired audience size or specify a precise radius, down to the decimal point, around each one of your stores.
You can also show every person the address or phone number of the location nearest to them, even as part of a large regional or national campaign.
Proximity ads are powered by a single creative template, enabling you to easily create local ads for all of your business locations in just a few clicks.

Optimize for More Store Visits

When setting the budget for your Store Visits campaign you have 2 optimization options available.
  • Reach – Available to all advertisers. It optimizes for daily unique reach and shows “Impressions” as the default metric within Ads Manager reporting.
  • Store Visits – Available to eligible* advertisers. It optimizes for the lowest cost per attributed store visit by increasing delivery towards customers who are more likely to visit a store. Store visits is the default metric within Ads Manager reporting when available.

    Actionable Insights for Every Store

    Proxmity ad campaigns have reporting available on both the campaign and individual store level detailing metrics like reach, impressions and clicks. If you select Store Visits optimization you will have access to additional metrics including number of store visits, cost per store visit and audience demographics.
    Facebook’s Store Visits metric is an attributed metric which is reported in real time and is based on data from users with location services enabled on their mobile device. In order to attribute store visits, Facebook uses methodology with accurate and scalable location signaling data including ambient wifi, beacons, and historical location information. Learn more about how Store Visits are calculated.

    Offline Conversions API is an additional reporting solution available for advertisers to measure in-store sales conversions, attributed to specific campaigns. The Offline Conversions API connects to your database such as CRM or POS systems to report on customers who have seen your ad and made a purchase.

    Think Facebook Proximity Ads Are As Cool As We Do? Schedule a call to see how it can work for your business… Click Below

Jesse Erickson

About the author

🔥.  I have an intense passion for helping businesses improve how they market, sell and fulfill their products and services.    My goal with every business I work with is to build predictable revenue each month so that they can focus on what they do best = serve their customers!