YouTube on Sept. 12 launched vertical video ads, a format already offered by Facebook, Instagram, Spotify and, of course, Snapchat. Marketers said they expect YouTube’s to be used differently from Instagram’s and Snapchat’s, though.

Since the ads appear as pre-roll before a YouTube video, they’re similar to the TV-like ads already on YouTube rather than those on Snapchat and Instagram that encourage people to swipe up.

“People just don’t use YouTube in the same way. When I’m on Instagram, my fingers are flying. On YouTube, you’re more holding the phone and watching,” said Mark Douglas, CEO of ad tech company SteelHouse.

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Quick Summary:

  • Vertical video ads provide a big, beautiful canvas to deliver your message on mobile and allow engagement with your customers in a way that fits their viewing preferences. 
  • Google recommends adding both vertical and horizontal video assets to the same campaign for maximum Brand Lift impact
  • YouTube is competing with short video ad platforms like snapchat and Instagram

Interested in YouTube Advertising?

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Jesse Erickson

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🔥.  I have an intense passion for helping businesses improve how they market, sell and fulfill their products and services.    My goal with every business I work with is to build predictable revenue each month so that they can focus on what they do best = serve their customers!